• Purpose: Direct voter outreach to identify supporters, persuade undecided voters, and drive turnout

• Activities:

  • Phone Banking

  • Text Banking

• Key Responsibilities

  • Identify supporters, persuadables, and turnout needs

  • Reinforce campaign messaging directly to voters

  • Feed real-time voter sentiment back to communications and Field

Purpose: face-to-face voter engagement and visibility in the district

Main Activities:

• Canvassing

• Literature drops

• Sign waving

Key responsibilities:

• In-person voter engagement

• Enhancing campaign visibility in the community

• Maintaining a community presence at various events and in high-traffic areas.

Purpose: build reach, engagement, and narrative momentum online

Key responsibilities

• Create and post campaign content

• Amplify field and voter contact activities

• Enhance campaign message online

• Monitor engagement and flag narrative risks or opportunities

Purpose: message discipline and outward-facing communications

Key responsibilities

• Draft talking points, scripts, and FAQs

• Write press releases, emails, and official statements

• Align messaging across all committees

• Elevate and plan response to community concerns identified in outreach or during voter contact

• Rapid response to news or misinformation

Purpose: Resource generation to fuel campaign operations

Key responsibilities

• Support call-time and donor outreach

• Organize fundraising events (virtual and in-person)

• Manage small-dollar donor drives

• Coordinate donor follow-up and stewardship